Branding, Packaging, Collateral
To design an identity system for a new shoe brand that communicates who the brand is from every part of the experience.
Vasto is Spanish-inspired line that specializes in producing women's shoes in larger sizes (9-14.) The branding was inspired by the braided bottom of espadrilles, Spanish patterns, and warm colors to create an inviting mood. The shoe box, patterns, and various applications use a soft color palette paired with delicate typography. Every part of the branding plays a part in the overall customer experience and communicating confidence and kindness to the others and the earth.