To create a campaign of three advertisements for an existing company.
Fabletics is an American women’s brand that sells sportswear and athleisure clothing, shoes, and accessories. I designed three conceptual ads for this company to promote their workout leggings. The models are each doing different yoga poses, intentionally pointing to the top gauge mark, showing that the Fabletics sportswear will give you the most energy to fuel your workout. The dark background colors coordinate with the specific color of the sportswear pictured and give attention to the graphics and imagery in the center.